We are at a turning point in the driver recruitment game - more specifically a transformation in how fleets approach driver recruitment.

Changing your driver recruitment game plan isn't an option, it's a necessity if you want to MAINTAIN and GROW your fleet.

Ask Yourself 3 Simple Questions:

Do You Know Your Target?
The generation of drivers you know has changed.  The next generation of drivers is different - VERY different.  Their behavior is different.  The way they receive information is different.  Their priorities are different.  Are you effectively targeting drivers across multiple generational lines?  If your recruiting strategy doesn’t employ specific strategies for specific generations (Baby Boomers, Generation X, and Generation Y), you’re still on the sidelines.  Get in the game with a generational strategy that fits your recruiting goals.

How Do Drivers Find You? 
Drivers are consuming media through a variety of channels today: Print, mobile, social, online, and more.  Your job is to run your recruiting department - so how do you have time to research where drivers are looking for new jobs?  You don’t, but we do.  Leave the media planning and strategy to us.  We know drivers -- where they are, what they read, the web sites they visit, and the devices they use to gain information.  Our job is to attract the drivers you need to grow your fleet with whatever media fits your goals best.  Take a time-out and reignite your media planning to reach drivers where they are.

How Do Drivers Connect?
Wondering why your phone isn’t ringing like it did five years ago?  Consider this:  76.8% of drivers own a laptop and most of those folks also own a smart phone.  Connecting today through the Internet and mobile devices is often more convenient than picking up the phone.  Your packed phone lines have been replaced with a full inbox.  Does your recruiting strategy support multiple device platforms?  If not, you need to change your game plan.